{"id":1438,"date":"2010-03-18T09:58:29","date_gmt":"2010-03-17T22:58:29","guid":{"rendered":"http:\/\/hifi-writer.com\/wpblog\/?p=1438"},"modified":"2010-03-18T10:16:53","modified_gmt":"2010-03-17T23:16:53","slug":"oppo-benefits-from-lexicons-discomfiture","status":"publish","type":"post","link":"http:\/\/hifi-writer.com\/wpblog\/?p=1438","title":{"rendered":"Oppo benefits from Lexicon’s discomfiture?"},"content":{"rendered":"

Presumably Oppo<\/a> makes a nice dollar or two out of selling\u00a0 the guts of Oppo BDP-83<\/a> Blu-ray players to Lexicon, to which the latter affixes aluminium fronts and backs and resells for seven times as much<\/a>\u00a0as the BDP-83.<\/p>\n

But yesterday when I asked Jez Ford from Sound and Image<\/a><\/em> magazine whether he’d like a review of Oppo’s BDP-80<\/a>, he made an interesting point in agreeing. He said that Oppo ‘is now a brand of some reputation after the Lexicon debacle’.<\/p>\n

Home theatre geeks have long known about how good Oppo products are, but we are a small market. Reputation performs an important role in the market: it provides information to those who are not the ‘geeks’ in that area, who have to take other people’s words for how good or bad something is. If a brand which is universally regarded as high end, has been around for nearly forty years, and which sells all its products for ridiculously high prices, says that a product made by Brand X is good enough for them, that has to help Brand X’s rep.<\/p>\n

But how can you market that? Somehow I don’t think we’ll see advertisements from Oppo saying: ‘The Oppo BDP-83, the core of the competition!’<\/p>\n

Note: I have a BDP-83 on long term loan, and I still think it is the best player on the market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Presumably Oppo makes a nice dollar or two out of selling\u00a0 the guts of Oppo BDP-83 Blu-ray players to Lexicon, to which the latter affixes aluminium fronts and backs and resells for seven times as much\u00a0as the BDP-83. But yesterday … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,12],"tags":[],"_links":{"self":[{"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/posts\/1438"}],"collection":[{"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1438"}],"version-history":[{"count":5,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":1448,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=\/wp\/v2\/posts\/1438\/revisions\/1448"}],"wp:attachment":[{"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hifi-writer.com\/wpblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}