Eclipsing chick flick extremes

There can be no doubt that The Twilight Saga movies have been financial successes, nor that they are chick flicks, if this term is defined not as a romantic comedy, but as a movie that appeals significantly more to females, on average, than to males. What’s interesting is that the makers appear to have recognised this and stuck with their strengths, rather than trying to even it up.

My evidence for this?

Here is the IMDB voting screen for the first installment, Twilight (average score 5.7):

And here is the same screen for number 2, New Moon (4.6):

As you can see, both male and female votes fell, but the male ones far more sharply, opening up the sex gap from 1.4 to 1.9. Now here are the early figures for the third movie, The Twilight Saga: Eclipse (4.5):

Yes, the girls actually like it more than the first one, while the guys like it less than the second. The gap is now 3.3. I included the age categories under this one so that you can see it is consistent for the sexes. And I don’t think it’s anything to do with acting, cinematography or such. The surprisingly extreme dichotomy of votes suggests that you either ‘get it’, in which case you give it ’10’, or you don’t ‘get it’.

Females tend to get it:

Males basically don’t:

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6 Responses to Eclipsing chick flick extremes

  1. Rod Williams says:

    On balance, women enjoy stories in which there is a lot of drama and emotion happening: people deal with issues, angst, motherhood, sexual awakenings, etc.

    Men tend to prefer action and plot-driven stories with heroes, anti-heroes, hardware, conflict and explosions.

    Women are emotional. Men are logic.

  2. Stephen Dawson says:

    Dangerous claim, Rod! Personally, I reckon women are emotional, and men are emotional. It’s just that the stuff that generates the emotion tends, on average, to be different.

  3. adrian says:

    I’m sure there’s a thesis somewhere on the psycology of internet voting when you can see others results. People clearly have a different way of voting to me (and I notice this on IMDB, Tripadvisor etc).

    I am very loathe to hand out “10”s and “1”s. It would have to an utterly amazingly mindblowingly good movie to make me roll out a “10” and equally dire to give a “1”. I have yet to see the movies to earn these scores and I’ve seen a few 🙂 Other people it seems would be happy with a binary or ternary scoring system.

    And I don’t doubt that quite a number of the “1”s and “10”s are “This film is way over/underrated, let’s drag it up/down a bit with an artificially high/low score”.

  4. Stephen Dawson says:

    Adrian, I noticed that when I was watching the scoring for The Dark Knight. If you go to IMDB’s ‘more comments’ for a movie and then choose ‘hated it’ as the sort option, with movies like The Dark Knight the comments tend to be ‘okay movie, but nowhere near worth the 8.9 it has here.

    I am pretty soft with movies, and tend to give 10/10 to those which provided me with real joy on first viewing (I just checked: I’ve given 10/10 to 30 of the 305 movies I’ve rated on IMDB). I’ve only ever given 1/10 once, probably unfairly, but it still stings that as a poor student I paid good money to see this load of crap at the cinema.

  5. adrian says:

    Looks like my “Event Horizon”, the only movie I’ve ever considered walking out of. I’d give it a 3 🙂

    Tripadvisor ratings are also fascinating as the comments often tell you more about the person than the hotel, and there are lots of 1/5 ratings saying things like “The hotel room was nice and in a good location, but I rang and asked for an extra towel and they never got back to me. NEVER AGAIN!”. Which I would find annoying, but 1/5?

    We need some hard and fast rules for this voting! ;-P I guess the sheer weight of numbers tends to even things out in the long run.

  6. Peterpeter says:

    I made an astounding discovery – at least for me – Movies without or almost without women in leading roles tend to be excellent:

    Das Boot
    Gladiator
    Master and Commander
    The Hunt For Red October

    Now that I see that list I realize: Navy-Related movies are Chickless due to the nature of the setting. Hm. “The Final Countdown” also could have worked without the woman.

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